↧
Image may be NSFW.
Clik here to view.
Clik here to view.
Explaining Stuff
As one of the linguists at Lexicon, I have a lot of explaining to do – often it’s to clients, about why Name X won’t work in Language Y for Product Z (in compiling our GeoLinguistic Evaluations); or to...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Spelling Matters
Lexicon’s latest study reveals the effects of spelling on a brand name’s character Does how you spell a word really matter? English is rife with spelling rules and idiosyncrasies – for example, there’s...
View Article